Cocktail Menu: William & Company

Wiliam & Company’s original menu was designed by an artist who did not grant them access to adobe edits. As the bar grows and menus change, they rely on staff to orate menu offerings.
The new menus were to be printed and leather-bound.
Size: in x 9in
Color: Black + White
Absolutely have to have these assets:
- Cocktails
- Beer
- Wine
- NA Drinks, Food
- Entertainment/Website Link

THE SOLUTION

William & Company is more than a cocktail bar.

It is community, it is an experience, it is a story.

I was hired in 2024 to re-design the menu for William & Company, lovingly nicknamed, “Wilco.”

I needed to bring Oaxaca’s culture through the pages and show the brand’s essence in a clean, short story form.

The menu also had to look as good as the drinks served.

Putting drinks on a page isn’t difficult, the challenge is crafting a story in limited space through visual design and concise copy.

I created the prose on the opening page as well as the homage to the company’s late employee and local artist, Carrie Gephart. Using Adobe and Canva to source assets, this menu is now editable and includes placement for a QR code to their new website.